The discovery and theme islands

What made Gottlieb Duttweiler decide to found Migros? How did the small retailer develop into the large concern it is today? Which are the iconic Migros products and advertisements? What is your personal connection to Migros? The garden’s 10 discovery and theme islands let you discover and explore this very Swiss company with all your senses – and leave behind your own traces with your own Migros story.

A feast for the senses

The garden

The Zurich University of Applied Sciences (ZHAW) came up with the cultivation concept for the spacious gardens – whether it’s summer or winter, spring or autumn, the colour orange is the common thread during all 12 months of the year, making the magnificent gardens well worth a visit any time of year.



  1. Time bower

    Twenty historical Migros milestones from 1925 to the present.

  2. Retail

    Relationship stories. Authors and the retail trade.

  3. Acoustic meadow

    The sounds of Migros: Chirping. Hustle and bustle. Crying. Jazzy. Joyful.

  4. Walk of Fame

    Good. Better. The best. Migros-brand production.

  5. We, bridge builders

    Trust is the main staple at Migros. Trust between producer and consumer.

  6. Generation M

    A pioneer for many generations. And sustainable. That’s our commitment.

  7. The Migrosians

    Nothing is possible without them. Migros employees provide 118,108,314 hours of quality work each year.

  8. Boss Stuff

    ‘To be successful, you have to give and keep giving.’ Views of the Migros founder Gottlieb Duttweiler.

  9. The Migros galaxy

    Everyone talks about Migros in the singular. But the company became a plural a long time ago with its many subsidiaries.

  10. True or false?

    Surprising, curious, astonishing facts from the Migros universe.

  11. Migros Pavilion

    Shop interactively in the past and present. Nothing is out of stock on the SHELF OF HISTORY. Where visitors are sure to satisfy their curiosity. There is no end to the visual stories you can view on the MEDIA TABLE. Lights, camera, action! And you’ve been cast for the leading role in your very own Migros story. GREEN BOX. Eight decades of iconic advertisements and promotional films. FILM ARCHIVE. Out and about with the Migros seal, Miggy and the famous chicken named ‘Chocolate’. GARDEN VIEW

The Pavilion

Stories going back nearly a century, collected just for you

The largest screen in Switzerland is 6.5 x 3.3 metres in size, is located in the Pavilion of the Oranger Garten and offers up plenty of audio-visual surprises. The Pavilion also has countless interactive installations with the very latest technology, giving visitors plenty of opportunities to learn, entertain themselves and find inspiration.



  1. Shelf of history

    Shop interactively in the past and present. 120 shelves full of audio-visual surprises taken from the Migros archives going back 90 years.

  2. Film archive

    Famous Migros ad spots from 1962 to the present. Old cinematic shorts and historical documentaries. Headphones provided for your undisturbed enjoyment.

  3. Green Box

    Your photo. With Miggy, ‘Chocolate’ the chicken and whoever else.

  4. Media table

    230 curated, forgotten and surprising consumer stories. Hundreds of historical images of advert posters, sales carts, self-service shops, advertisements and much more. An interactive journey of discovery.

  5. Garden view

    View from the pavilion into the garden. Animated Migros figures up to some mischief on the virtual walk.

  6. Face-to-face

    Employees and their own personal Migros stories.